project overview
✨ Plume Gloss Factory is a custom lip gloss brand dedicated to helping you discover your perfect lip color match. They handcraft an assortment of gloss samples tailored to your skin tone, undertones, and personal style. Whether you love a subtle nude, a bold statement shade, or the perfect lip combo, each sample set is thoughtfully prepared and shipped directly to your doorstep, taking the guesswork out of finding your ideal lip shade. With Plume Gloss Factory, your lips become a true reflection of your unique beauty.
services
- Brand Discovery
- Brand Strategy
- Creative Direction
- Logo Suite Design
- Color Palette
- Typography Suite
- Brand Elements
- Packaging Design
- Social Media Design
- Website Design
- Brand Style Guides
package
Code Cherry Package
brand strategy
This brand's strategy actively provides a sense of relief with emotional marketing tactics. As the quality of the product itself is already prestige, plumping, and hydrating, the brand's delivery and tone of voice must emphasize the same joyous feeling of when you finally shade match your makeup correctly. That feeling is exactly what Plume Gloss Factory is meant to provide and cater to each customer. Our visual identity emphasizes sophistication and individuality, while messaging highlights the confidence and relief that comes from finally finding a lip color made just for you. This blend of personal touch, premium quality, and convenience establishes Plume Gloss Factory as the go-to destination for lips that look and feel perfectly you.
