services
project overview
đź’„ Blonde Sugar Cosmetics is a bold lip wear brand created for ambitious women who defy societal expectations. Originally born from a love of beauty, the brand has evolved into a mission-driven platform rooted in advocacy for politics and social justice within the Black community. With every product, Blonde Sugar Cosmetics nurtures the resilience and beauty of Black women. They offer not just vibrant, high quality lip wear, but a source of empowerment for those navigating daily challenges. Our mission is to celebrate strength, amplify voices, and remind every woman that she is both powerful and most importantly, beautiful more than she knows.
- Brand Discovery
- Brand Strategy
- Creative Direction
- Logo Suite Design
- Color Palette
- Typography Suite
- Brand Elements
- Social Media Design
- Brand Style Guides
package
Code Cherry Package
brand strategy
Blonde Sugar Cosmetics’ brand strategy positions beauty as both an expression of self and a form of resistance. By intertwining cosmetics with activism, the brand connects deeply with Black women who seek representation, community, and a platform that understands their lived experiences. Their messaging emphasizes empowerment, resilience, and unapologetic self-expression, while product design and campaigns reflect boldness, confidence, and cultural pride. This approach ensures Blonde Sugar Cosmetics stands out as not just a brand or being known for the quality of their products, but an entire movement.
